Business mogul Marcus Lemonis scheduled to speak at the 11th annual Traffic & Conversion Summit in San Diego. . Host company, Digital Marketer, projects that ten thousand marketers will be in attendance.

"We are honored to welcome Marcus Lemonis to the TCS stage," said CEO of DigitalMarketer, Ryan Deiss. "Lemonis is a master of leveraging personal and professional talent and I am confident that his keynote will motivate and inspire."

Lemonis is known for his CNBC reality series, The Profit, where he helps struggling businesses recover and scale. He is famous for his 3P principle, People-Process-Product, a method by which he analyzes the quality of a business' people, their product and the best possible process for creating, delivering and selling that product. Lemonis is often referred to as the "Business Turnaround King."

TCS is the largest gathering of digital marketers in North America. In 2019, there were six thousand people in attendance. Past speakers include Richard Branson, Gary Vaynerchuk, Rachel Hollis and Daymond John. Details of this year's event are being revealed slowly. Lemonis' keynote is the most recent announcement.